Goh, Khim-Yong

Goh, Khim-Yong has 6 paper(s) in the AIS Basket corpus on Otero.

1. Strategic Content Generation and Monetization in Financial Social Media — Information Systems Research, 2025
2. The Demand Effects of Product Recommendation Networks: An Empirical Analysis of Network Diversity and Stability1 — MIS Quarterly, 2017
3. An Empirical Analysis of Intellectual Property Rights Sharing in Software Development Outsourcing1 — MIS Quarterly, 2017
4. Stated Choice Analysis of Conditional Purchase and Information Cue Effects in Online Group Purchase — Journal of the Association for Information Systems, 2015
5. Engaging Consumers with Advergames: An Experimental Evaluation of Interactivity, Fit and Expectancy — Journal of the Association for Information Systems, 2014
6. Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content — Information Systems Research, 2013