Examining the influence of online reviews on consumers' decision-making: A heuristic–systematic model
Authors: Zhang, Kem Z.K.; Zhao, Sesia J.; Cheung, Christy M.K.; Lee, Matthew K.O.
Journal: Decision Support Systems (2014)
Authors: Zhang, Kem Z.K.; Zhao, Sesia J.; Cheung, Christy M.K.; Lee, Matthew K.O.
Journal: Decision Support Systems (2014)