Learning to Be Creative: A Mutually Exciting Spatiotemporal Point Process Model for Idea Generation in Open Innovation
Authors: Aggarwal, Vipul; Hwang, Elina H.; Tan, Yong
Journal: Information Systems Research (2021)
<jats:p> This study investigates the creative idea generation process in an open innovation platform. The idea generation process is simultaneously influenced by multiple activities: knowledge acquisition from participants’ interactions with each other’s ideas, deliberate practice through persistent participation, and learning through failures. Due to the dynamic interplay across these activities, it is challenging to identify each activity’s influence on creative ideation outcomes using reduced-form regression analysis. To overcome these challenges, we employ a comprehensive empirical framework, the mutually exciting spatiotemporal point process model with unobserved heterogeneity, which endogenizes the occurrences of these activities in continuous time and allows for user-dependent effects. By utilizing the activity stream data of 13,028 participants from 2010 to 2016 in an open innovation platform, we uncovered synergistic effects of these activities on creative outcomes. We find that knowledge acquired through interaction with others (i.e., stimulus ideas) plays a vital role in the creative ideation process, but their effect is more nuanced than what we have known so far. In c…