Measuring the Value of Recommendation Links on Product Demand
Authors: Kumar, Anuj; Hosanagar, Kartik
Journal: Information Systems Research (2019)
<jats:p> Every major e-commerce site recommends related products on a product’s page. According to a McKinsey & Company retail report, 35% of what consumers purchase on Amazon and 75% of what they watch on Netflix come from product recommendations based on sophisticated predictive algorithms. </jats:p>