Strategizing for mass customization by playing the business networking game

Authors: Hoogeweegen, Martijn R.; van Liere, Diederik W.; Vervest, Peter H.M.; van der Meijden, Lorike Hagdorn; de Lepper, Ido

Journal: Decision Support Systems (2006)

DOI: 10.1016/j.dss.2005.11.007

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