<b>Research Commentary</b>—NeuroIS: The Potential of Cognitive Neuroscience for Information Systems Research
Authors: Dimoka, Angelika; Pavlou, Paul A.; Davis, Fred D.
Journal: Information Systems Research (2011)
<jats:p>This paper introduces the idea of drawing upon the cognitive neuroscience literature to inform IS research (herein termed “NeuroIS”). Recent advances in cognitive neuroscience are uncovering the neural bases of cognitive, emotional, and social processes, and they offer new insights into the complex interplay between IT and information processing, decision making, and behavior among people, organizations, and markets.</jats:p><jats:p>The paper reviews the emerging cognitive neuroscience literature to propose a set of seven opportunities that IS researchers can use to inform IS phenomena, namely (1) localizing the neural correlates of IS constructs, (2) capturing hidden mental processes, (3) complementing existing sources of IS data with brain data, (4) identifying antecedents of IS constructs, (5) testing consequences of IS constructs, (6) inferring the temporal ordering among IS constructs, and (7) challenging assumptions and enhancing IS theories.</jats:p><jats:p>The paper proposes a framework for exploring the potential of cognitive neuroscience for IS research and offers examples of potentially fertile intersections of cognitive neuroscience and IS research in the domai…