An Integrated Temporal Model of Belief and Attitude Change: An Empirical Test With the iPad
Authors: Xu, David; Abdinnour, Sue; Chaparro, Barbara
Journal: Journal of the Association for Information Systems (2017)
DOI: 10.17705/1jais.00450
Bhattacherjee and Premkumar (2004) propose a temporal model of belief and attitude change to understand fluctuating patterns of information technology (IT) usage. However, they overlook the role of perceived enjoyment in the process of temporal IT usage. Perceived enjoyment has become an increasingly important part of how consumers assess technology. Thus, we build on Bhattacherjee and Premkumar’s model (BP model) and propose a new model by investigating the comparative role of perceived usefulness (PU) and perceived enjoyment (PE) for explaining temporal changes in users’ beliefs and attitudes toward IT usage. We name our proposed model the integrated temporal model (ITM). Through an empirical study of iPad usage in a classroom setting at three different stages, we found that 1) the effect of PE on PU was stronger at the pre-usage (vs. post-usage) stage and that its effect was stronger at the initial-usage (vs. later-usage) stage; 2) while PE has a stronger effect than PU on attitude at both preusage and initial-usage stages, that was not the case at the later-usage stage; instead, the effect of PU on attitude was stronger at the later-usage (vs. initial-usage) stage; 3) the effe…