<b>Research Note</b>—A Contingency Approach to Investigating the Effects of User-System Interaction Modes of Online Decision Aids
Authors: Wang, Weiquan; Benbasat, Izak
Journal: Information Systems Research (2013)
<jats:p> Interactive online decision aids often employ user-decision aid dialogues as forms of user-system interaction to help construct and elicit users' attribute preferences about a product type. This study extends prior research on online decision aids by investigating the effects of a decision aid's user-system interaction mode (USIM), which can be either user-guided or system-controlled, on users' effort-related (number of iterations of using the aid and perceived cognitive effort expended in using it) and quality-related (perceived quality of the aid and acceptance of the product advice it provides) assessments. A contingency approach with two moderating factors is employed. One factor is the decision strategy (additive-compensatory or elimination) employed by the aid, and the other is the users' product knowledge (high or low). </jats:p><jats:p> A laboratory experiment was conducted to compare online decision aids with different USIMs. Although the results largely confirm that users assess the user-guided USIM more positively than the system-controlled USIM, the effects of USIM are stronger in two settings: for the elimination-based aid than for the additive-compensatory-b…