The role of context in IT assimilation: A multi-method study of a SaaS platform in the US nonprofit sector
Authors: Wright, Ryan T.; Roberts, Nicholas; Wilson, David
Journal: European Journal of Information Systems (2017)
DOI: 10.1057/s41303-017-0053-2
Nonprofit organizations (NPOs) operate in environments characterized by growing competition for resources and greater stakeholder demands for accountability, which makes deploying and maintaining information systems a struggle. In this competitive, resource-constrained environment, enterprise Software-as-a-Service (SaaS) platforms offer NPOs a cost-effective way access reliable, low-maintenance information technology services. Thus, the extent to which NPOs assimilate SaaS is an important area of inquiry. Yet despite the wealth of research on organizational IT assimilation, we know little regarding whether, when, and how NPOs assimilate IT innovations. We further our understanding of NPO assimilation of SaaS by conducting a context-based study. To do so, we employ multiple methods with data collected from US-based NPOs executives. Our first study showed that organizational factors (e.g., readiness, top management participation) and environmental factors (e.g., social gains, industry) affect the degree to which NPOs assimilate SaaS. However, we also found that technological factors do not appear to play a significant role in NPO SaaS assimilation. We conducted a phenomenological an…