The Paradox of Word-of-Mouth in Social Commerce: Exploring the Juxtaposed Impacts of Source Credibility and Information Quality on SWOM Spreading

Authors: Cheng, Xusen; Gu, Yu; Hua, Ying; Luo, Xin (Robert)

Journal: Information & Management (2021)

DOI: 10.1016/j.im.2021.103505

View in Otero