On the Assessment of the Strategic Value of Information Technologies: Conceptual and Analytical Approaches
Authors: Oh, Wonseok; Pinsonneault, Alain
Journal: MIS Quarterly (2007)
DOI: 10.2307/25148790
This study compares two conceptual (resource-centered and contingency-based) and two analytical (linear and nonlinear) approaches that can be used to assess the strategic value of information technology. Two hypotheses related to these approaches are developed and tested based on matched survey data collected from the CEOs and CIOs of 110 firms. The results indicate that the resource-centered and contingency-based approaches provide complementary understanding of the strategic value of IT. On the one hand, the contingency-based approach is better at explaining the impact of cost-related IT applications on firm performance. Alignment between business strategy and information systems strategy on cost reduction was found to have a significant negative association with firm expense. On the other hand, the resource-centered perspective has a stronger predictive ability of IT impact on firm revenue and profitability. Our results indicate that investments in growth-oriented applications were directly and positively related to firm revenue. An ANOVA test indicates that the nonlinear approaches provide additional insights that help to better understand the relationship between alignment an…