Local Adaptations of Generic Application Systems: The Case of Veiling Holambra in Brazil
Authors: Pozzebon, Marlei; van Heck, Eric
Journal: Journal of Information Technology (2006)
DOI: 10.1057/palgrave.jit.2000059
<jats:p>This paper focuses on local adaptations, referring to the significant or subtle changes local firms make in their local business processes and rules in order to fit with a generic application system, and to the changes they make in the features of a generic application system. Local adaptations are therefore bidirectional in nature. Although several studies stress the importance of local adaptations for the overall success of information technologies (IT) used across locations, more research is needed regarding what kind of local adaptations are required for a particular generic application system to work well in particular localities. The nature and extent of local adaptations are still poorly understood. This paper provides a concrete illustration of a historically situated local adaptation: the case of Veiling Holambra. This Brazilian cooperative has imported a generic auction marketplace model from Holland and adapted it to local conditions, to succeed in a globalized and competitive flower market. Using concepts drawn from studies on globalization, cross-cultural implementations, and IT-based organizational change literature, we put forward three propositions that hel…