An empirical study of mobile commerce in insurance industry: Task–technology fit and individual differences
Authors: Lee, Ching-Chang; Cheng, Hsing Kenneth; Cheng, Hui-Hsin
Journal: Decision Support Systems (2007)
DOI: 10.1016/j.dss.2005.05.008
Mobile commerce, generally defined as conducting information inquiries and/or business transactions by using mobile devices via wireless communications, is considered the next big wave of investment and application of information technology. Mobile commerce is estimated to account for a sizable portion of the US$6.9 trillion e-commerce revenue by 2004. Although abundant research on the technology side of mobile commerce has been published, there exists very limited research on the strategies and applications of M-commerce. We propose and validate a modified task–technology fit model to explore the factors affecting the effective adoption of mobile commerce in the insurance industry. In particular, we study: (1) if the mobile commerce system based on personal digital assistant (PDA) technology is applicable for the insurance industry; (2) whether individual differences will impact the cognitive fit of insurance agents’ use of PDA mobile commerce system; (3) which of the three major insurance tasks is better suited for the PDA technology; and (4) which PDA technology characteristic is best for which type of insurance tasks. Our research finds that the PDA mobile commerce system is i…