Extending Digital Ventures Through Templating
Authors: Huang, Jimmy; Henfridsson, Ola; Liu, Martin J.
Journal: Information Systems Research (2022)
<jats:p>A powerful way of growing digital ventures is templating. Templating involves the generation and use of generic solutions across business areas to reduce cost and increase speed. There are three main processes with which ventures can improve templating: concepting, generalizing, and porting. This paper describes these processes and proposes implications for managers engaged in growing their digital venture.</jats:p>