Configurational Recipes for IT-AMC Competitive Dynamics
Authors: Lee, One-Ki Dainel; Park, YoungKi; Choi, Inmyung; Rai, Arun
Journal: Journal of the Association for Information Systems (2026)
DOI: 10.17705/1jais.00965
<jats:p>As business competition is getting faster and more complex, taking timely and sufficient competitive actions by holistically utilizing key organizational resources and capabilities is critical for a firm’s survival. By extending the awareness, motivation, and capability (AMC) framework of competitive dynamics with information technology (IT), we investigated context-specific configurational mechanisms that explicate the simultaneous interactions among a firm’s IT and AMC factors for creating competitive actions. Using fuzzy-set qualitative comparative analysis (fsQCA), a set-theoretic method, we empirically analyze field survey data from 189 manufacturing firms. Our analysis uncovered multiple equifinal configurations, revealing nuanced, interdependent relationships among IT infrastructure and applications, awareness, motivation, and operational excellence and innovation capabilities. These relationships are key to generating a high frequency of competitive actions across diverse organizational and environmental contingencies. Based on the findings, we developed theoretical propositions of configurational causal recipes—namely, automation, autonomy, innovation, and integra…