“My Name is Alexa. What’s Your Name?” The Impact of Reciprocal Self-Disclosure on Post-Interaction Trust in Conversational Agents
Authors: Saffarizadeh, Kambiz; Keil, Mark; Boodraj, Maheshwar; Alashoor, Tawfiq
Journal: Journal of the Association for Information Systems (2024)
DOI: 10.17705/1jais.00839
<jats:p>The use of conversational AI agents (CAs), such as Alexa and Siri, has steadily increased over the past several years. However, the functionality of these agents relies on the personal data obtained from their users. While evidence suggests that user disclosure can be increased through reciprocal self-disclosure (i.e., a process in which a CA discloses information about itself with the expectation that the user would reciprocate by disclosing similar information about themself), it is not clear whether and through which mechanism the process of reciprocal self-disclosure influences users’ post-interaction trust. We theorize that anthropomorphism (i.e., the extent to which a user attributes humanlike attributes to a nonhuman entity) serves as an inductive inference mechanism for understanding reciprocal self-disclosure, enabling users to build conceptually distinct cognitive and affective foundations upon which to form their post-interaction trust. We found strong support for our theory through two randomized experiments that used custom-developed text-based and voicebased CAs. Specifically, we found that reciprocal self-disclosure increases anthropomorphism and anthropomor…