The Open Prison of the Big Data Revolution: False Consciousness, Faustian Bargains, and Digital Entrapment
Authors: Ngwenyama, Ojelanki; Rowe, Frantz; Klein, Stefan; Henriksen, Helle Zinner
Journal: Information Systems Research (2024)
<jats:p> Although some scholars raise alarm about societal harm emerging from Big Data practices, critical social theory (CST) Information Systems research on the structures and dynamics driving Big Data practices is rare. In this research commentary, we interrogate how tech firms use social practices and platform design to strategically manipulate individuals into accepting datafication and data assetization that accrue positive data network effects for themselves and mostly negative data network effects (economic loss, social and privacy harm) for individuals. We draw on the ideas of Heidegger and Marcuse to critically question the Big Data paradigm in order to develop better understanding of the social implications for individuals and society. Using the concepts of false consciousness, digital entrapment, and Faustian bargains, we critically inquire into the Big Data practices that keep us tethered to digital platforms. Specifically, we interrogate sociomaterial structures that socially condition individuals into a digital habitus and to identify themselves as homo digitalis, who view all their “relations” (social and economic) as digital. This social conditioning reproduces a…