Expecting the Unexpected: Effects of Data Collection Design Choices on the Quality of Crowdsourced User-Generated Content1
Authors: Lukyanenko, Roman; Parsons, Jeffrey; Wiersma, Yolanda F.; Maddah, Mahed
Journal: MIS Quarterly (2019)
<jats:p>As crowdsourced user-generated content becomes an important source of data for organizations, a pressing question is how to ensure that data contributed by ordinary people outside of traditional organizational boundaries is of suitable quality to be useful for both known and unanticipated purposes. This research examines the impact of different information quality management strategies, and corresponding data collection design choices, on key dimensions of information quality in crowdsourced user-generated content. We conceptualize a contributor-centric information quality management approach focusing on instance-based data collection. We contrast it with the traditional consumer-centric fitness-for-use conceptualization of information quality that emphasizes class-based data collection. We present laboratory and field experiments conducted in a citizen science domain that demonstrate trade-offs between the quality dimensions of accuracy, completeness (including discoveries), and precision between the two information management approaches and their corresponding data collection designs. Specifically, we show that instance-based data collection results in higher accuracy, d…