Neuroscience and a Nomological Network for the Understanding and Assessment of Emotions in Information Systems Research
Authors: Gregor, Shirley; Lin, Aleck C. H.; Gedeon, Tom; Riaz, Amir; Zhu, Dingyun
Journal: Journal of Management Information Systems (2014)
DOI: 10.2753/mis0742-1222300402
Human emotions’ role in phenomena related to information systems (IS) is increasingly of interest to research and practice, and is now informed by a burgeoning literature in neuroscience. This study develops a nomological network with an overarching view of relationships among emotions and other constructs of interest in IS research. The resulting 3-emotion systems’ nomological network includes three interacting emotion systems: language, physiology, and behavior. Two laboratory experiments were conducted to test the nomological network, with six online travel service Web pages used as stimuli. The first study used paper-based self-report measures and qualitative comments, whereas the second included both self-reports and electroencephalography (EEG) measures. An outcome measure of e-loyalty was included in each study. The results of both studies showed positive and negative emotion-inducing stimuli were related to positive and negative emotions when viewing the Web sites as indicated by both self-reports and EEG data. In turn, positive and negative emotions as measured by both self-reports and EEG measures were linked to e-loyalty to some degree. This research is novel and signif…