Heng, Cheng-Suang

Heng, Cheng-Suang has 5 paper(s) in the AIS Basket corpus on Otero.

1. Strategic Content Generation and Monetization in Financial Social Media — Information Systems Research, 2025
2. The Demand Effects of Product Recommendation Networks: An Empirical Analysis of Network Diversity and Stability1 — MIS Quarterly, 2017
3. The Paradoxes of Word of Mouth in Electronic Commerce — Journal of Management Information Systems, 2015
4. Social Media Brand Community and Consumer Behavior: Quantifying the Relative Impact of User- and Marketer-Generated Content — Information Systems Research, 2013
5. De-escalation of commitment in software projects: Who matters? What matters? — Information & Management, 2003