Gu, Yu

Gu, Yu has 2 paper(s) in the AIS Basket corpus on Otero.

1. Design shopping as an experience: Exploring the effect of the live-streaming shopping characteristics on consumers’ participation intention and memorable experience — Information & Management, 2023
2. The Paradox of Word-of-Mouth in Social Commerce: Exploring the Juxtaposed Impacts of Source Credibility and Information Quality on SWOM Spreading — Information & Management, 2021