Hua, Ying

Hua, Ying has 2 paper(s) in the AIS Basket corpus on Otero.

1. Big arena, small potatoes: A mixed-methods investigation of atmospheric cues in live-streaming e-commerce — Decision Support Systems, 2022
2. The Paradox of Word-of-Mouth in Social Commerce: Exploring the Juxtaposed Impacts of Source Credibility and Information Quality on SWOM Spreading — Information & Management, 2021