Jung, Yoonhyuk

Jung, Yoonhyuk has 3 paper(s) in the AIS Basket corpus on Otero.

1. Virtual goods, real goals: Exploring means-end goal structures of consumers in social virtual worlds — Information & Management, 2014
2. What a smartphone is to me: understanding user values in using smartphones — Information Systems Journal, 2014
3. Towards an understanding of assimilation in virtual worlds: the 3C approach — European Journal of Information Systems, 2012