Li, Jing

Li, Jing has 2 paper(s) in the AIS Basket corpus on Otero.

1. Does certainty tone matter? Effects of review certainty, reviewer characteristics, and organizational niche width on review usefulness — Information & Management, 2021
2. When and How to Leverage E-commerce Cart Targeting: The Relative and Moderated Effects of Scarcity and Price Incentives with a Two-Stage Field Experiment and Causal Forest Optimization — Information Systems Research, 2019