Wu, Yinglu

Wu, Yinglu has 2 paper(s) in the AIS Basket corpus on Otero.

1. Shopping through mobile augmented reality: The impacts of AR embedding and embodiment attributes on consumer-based brand equity — Information & Management, 2024
2. User reviews and uncertainty assessment: A two stage model of consumers' willingness-to-pay in online markets — Decision Support Systems, 2013