Fang, Yu-Hui

Fang, Yu-Hui has 2 paper(s) in the AIS Basket corpus on Otero.

1. An app a day keeps a customer connected: Explicating loyalty to brands and branded applications through the lens of affordance and service-dominant logic — Information & Management, 2019
2. Building Community Citizenship Behaviors: The Relative Role of Attachment and Satisfaction — Journal of the Association for Information Systems, 2015