Zhu, Yu-Qian

Zhu, Yu-Qian has 2 paper(s) in the AIS Basket corpus on Otero.

1. Reconciling the Personalization-Privacy Paradox: Exploring Privacy Boundaries in Online Personalized Advertising — Journal of the Association for Information Systems, 2023
2. No trespassing: exploring privacy boundaries in personalized advertisement and its effects on ad attitude and purchase intentions on social media — Information & Management, 2021