Park, Sungho

Park, Sungho has 4 paper(s) in the AIS Basket corpus on Otero.

1. Positive Demand Spillover of Popular App Adoption: Implications for Platform Owners’ Management of Complements — Information Systems Research, 2023
2. Bypassing Performance Optimizers of Real Time Bidding Systems in Display Ad Valuation — Information Systems Research, 2022
3. When Loyalty Goes Mobile: Effects of Mobile Loyalty Apps on Purchase, Redemption, and Competition — Information Systems Research, 2020
4. Mobile App Analytics: A Multiple Discrete-Continuous Choice Framework1 — MIS Quarterly, 2016