Yang, Yanwu

Yang, Yanwu has 3 paper(s) in the AIS Basket corpus on Otero.

1. Time-varying effects of search engine advertising on sales–An empirical investigation in E-commerce — Decision Support Systems, 2022
2. The path to people’s responses to native advertising in social media: A perspective of self-presentational desire — Information & Management, 2021
3. Dynamic dual adjustment of daily budgets and bids in sponsored search auctions — Decision Support Systems, 2014