Mookerjee, Vijay

Mookerjee, Vijay has 24 paper(s) in the AIS Basket corpus on Otero.

  1. Should Ad Exchanges Subsidize Advertisers to Acquire Targeting Data? — Information Systems Research, 2025
  2. Task Characteristics and Incentives in Collaborative Problem Solving: Evidence from Three Field Experiments — Information Systems Research, 2024
  3. Should an Ad Agency Offer Geoconquesting or Protection from It? — Information Systems Research, 2024
  4. Coordination in Multibrand, Multimedia Advertising: Is It Always a Good Thing? — Information Systems Research, 2024
  5. When Is More Merrier? A Cloud-Based Architecture to Procure Impressions from Multiple Ad Exchanges — Information Systems Research, 2024
  6. Responding to Online Reviews in Competitive Markets: A Controlled Diffusion Approach — MIS Quarterly, 2023
  7. The Race for Online Reputation: Implications for Platforms, Firms, and Consumers — Information Systems Research, 2021
  8. How to Sell a Data Set? Pricing Policies for Data Monetization — Information Systems Research, 2021
  9. A Switch in Time Saves the Dime: A Model to Reduce Rental Cost in Cloud Computing — Information Systems Research, 2020
  10. Sustaining a Good Impression: Mechanisms for Selling Partitioned Impressions at Ad Exchanges — Information Systems Research, 2020
  11. Bargaining over Data: When Does Making the Buyer More Informed Help? — Information Systems Research, 2020
  12. Prescribing Response Strategies to Manage Customer Opinions: A Stochastic Differential Equation Approach — Information Systems Research, 2019
  13. When Ignorance Can Be Bliss: Organizational Structure and Coordination in Electronic Retailing — Information Systems Research, 2018
  14. Not Just a Fad: Optimal Sequencing in Mobile In-App Advertising — Information Systems Research, 2017
  15. The Making of a Good Impression: Information Hiding in Ad Exchanges — MIS Quarterly, 2016
  16. When Being Hot Is Not Cool: Monitoring Hot Lists for Information Security — Information Systems Research, 2016
  17. Impact of Recommender System on Competition Between Personalizing and Non-Personalizing Firms — Journal of Management Information Systems, 2015
  18. Selling vs. Profiling: Optimizing the Offer Set in Web-Based Personalization — Information Systems Research, 2014
  19. Human Capital Development For Programmers Using Open Source Software — MIS Quarterly, 2012
  20. Content Provision Strategies in the Presence of Content Piracy — Information Systems Research, 2012
  21. Analyzing Sharing in Peer-to-Peer Networks Under Various Congestion Measures — Information Systems Research, 2011
  22. When Hackers Talk: Managing Information Security Under Variable Attack Rates and Knowledge Dissemination — Information Systems Research, 2011
  23. Knowledge sharing and investment decisions in information security — Decision Support Systems, 2011
  24. Network Effects: The Influence of Structural Capital on Open Source Project Success1 — MIS Quarterly, 2011