Hu, Yuheng

Hu, Yuheng has 8 paper(s) in the AIS Basket corpus on Otero.

1. Customer Engagement Prediction on Social Media: A Graph Neural Network Method — Information Systems Research, 2025
2. Lost in the Crowd: How Group Size and Content Moderation Shape User Engagement in Live Streaming — Information Systems Research, 2025
3. How Does Online Information Influence Offline Transactions? Insights from Digital Real Estate Platforms — Information Systems Research, 2024
4. Brand Crisis and Customer Relationship Management on Social Media: Evidence from a Natural Experiment from the Airline Industry — Information Systems Research, 2023
5. Direct and Indirect Spillovers from Content Providers’ Switching: Evidence from Online Livestreaming — Information Systems Research, 2023
6. Understanding Characteristics of Popular Streamers on Live Streaming Platforms: Evidence from Twitch.tv — Journal of the Association for Information Systems, 2021
7. Generating Business Intelligence Through Social Media Analytics: Measuring Brand Personality with Consumer-, Employee-, and Firm-Generated Content — Journal of Management Information Systems, 2019
8. Embeddedness, Prosociality, and Social Influence: Evidence from Online Crowdfunding1 — MIS Quarterly, 2018