Cao, Zike

Cao, Zike has 6 paper(s) in the AIS Basket corpus on Otero.

1. Effects of Explicit Sponsorship Disclosure on User Engagement in Social Media Influencer Marketing — MIS Quarterly, 2024
2. Managing digital piracy under consumer valuation uncertainty: The roles of product demonstrations and antipiracy measures — Information & Management, 2022
3. The Relationship Between Online Referral Marketing and Price Promotion: Evidence from a Large E-Commerce Platform — Journal of Management Information Systems, 2021
4. An Economic Analysis of Peer Disclosure in Online Social Communities — Information Systems Research, 2018
5. When Discounts Hurt Sales: The Case of Daily-Deal Markets — Information Systems Research, 2018
6. An eye-tracking study of website complexity from cognitive load perspective — Decision Support Systems, 2014