Li, Kai

Li, Kai has 4 paper(s) in the AIS Basket corpus on Otero.

1. Paid Search Marketing vs. Search Engine Optimization: Analytical Models of Search Marketing Based on Search Engine Quality — Journal of the Association for Information Systems, 2026
2. Exploring the spoiler effect in the digital age: Evidence from the movie industry — Decision Support Systems, 2022
3. An empirical analysis of users’ privacy disclosure behaviors on social network sites — Information & Management, 2015
4. Building a targeted mobile advertising system for location-based services — Decision Support Systems, 2012