Yi, Cheng

Yi, Cheng has 7 paper(s) in the AIS Basket corpus on Otero.

1. Augmented Reality at Work: Attention Management and Its Impact on Work Performance — MIS Quarterly, 2025
2. Interleaved Design for E-Learning: Theory, Design, and Empirical Findings — MIS Quarterly, 2024
3. Leveraging User-Generated Content for Product Promotion: The Effects of Firm-Highlighted Reviews — Information Systems Research, 2019
4. Designing for Diagnosticity and Serendipity: An Investigation of Social Product-Search Mechanisms — Information Systems Research, 2017
5. Whose recommendations do you follow? An investigation of tie strength, shopping stage, and deal scarcity — Information & Management, 2017
6. Enticing and Engaging Consumers via Online Product Presentations: The Effects of Restricted Interaction Design — Journal of Management Information Systems, 2015
7. Research Note—Deliberation Without Attention: The Latent Benefits of Distracting Website Features for Online Purchase Decisions — Information Systems Research, 2015