Huang, Yunhui

Huang, Yunhui has 4 paper(s) in the AIS Basket corpus on Otero.

1. Leveraging the Numerosity Effect to Influence Perceived Expensiveness of Virtual Items — Information Systems Research, 2021
2. Large Online Product Catalog Space Indicates High Store Price: Understanding Customers’ Overgeneralization and Illogical Inference — Information Systems Research, 2019
3. Is online multiple-stores cooperative promotion better than single-store promotion? Misprediction from evaluation mode — Information & Management, 2019
4. Online customer reviews and consumer evaluation: The role of review font — Information & Management, 2018