Schanke, Scott

Schanke, Scott has 2 paper(s) in the AIS Basket corpus on Otero.

1. Content and Style of Firm-Generated Posts on Social Media: A Study of User Engagement on Hedonic and Utilitarian Product Pages on Facebook — Journal of the Association for Information Systems, 2024
2. Estimating the Impact of “Humanizing” Customer Service Chatbots — Information Systems Research, 2021