Jeong, Seok-Oh

Jeong, Seok-Oh has 2 paper(s) in the AIS Basket corpus on Otero.

1. Predicting the intent of sponsored search users: An exploratory user session-level analysis — Decision Support Systems, 2019
2. Deal-Seeking Versus Brand-Seeking: Search Behaviors and Purchase Propensities in Sponsored Search Platforms1 — MIS Quarterly, 2016