Peng, Lifang

Peng, Lifang has 4 paper(s) in the AIS Basket corpus on Otero.

1. Effect of sponsorship disclosure on online consumer responses to positive reviews: The moderating role of emotional intensity and tie strength — Decision Support Systems, 2022
2. Omnichannel retailing: The role of situational involvement in facilitating consumer experiences — Information & Management, 2020
3. Moderating effects of time pressure on the relationship between perceived value and purchase intention in social E-commerce sales promotion: Considering the impact of product involvement — Information & Management, 2019
4. Does IT team climate matter? An empirical study of the impact of co-workers and the Confucian work ethic on deviance behavior — Information & Management, 2015