Fang, Zheng

Fang, Zheng has 3 paper(s) in the AIS Basket corpus on Otero.

1. The Effectiveness of Highlighting Different Communication Orientations in Promoting Mobile Communication Technology at Work vs. at Home: Evidence from a Field Experiment — Journal of the Association for Information Systems, 2023
2. Mobile Time-Based Targeting: Matching Product-Value Appeal to Time of Day — Journal of Management Information Systems, 2019
3. Contemporaneous and Delayed Sales Impact of Location-Based Mobile Promotions — Information Systems Research, 2015