Li, Yang

Li, Yang has 4 paper(s) in the AIS Basket corpus on Otero.

1. Enhancing Customer Service Chatbot Effectiveness: The Effect of Dyadic Communication Traits on Customer Purchase Intention — Journal of the Association for Information Systems, 2025
2. Exploring the spoiler effect in the digital age: Evidence from the movie industry — Decision Support Systems, 2022
3. Balance cues of online-offline channel integration: Considering the moderating role of customer's showrooming motivation — Information & Management, 2021
4. Customer's reaction to cross-channel integration in omnichannel retailing: The mediating roles of retailer uncertainty, identity attractiveness, and switching costs — Decision Support Systems, 2018