Gillenson, Mark L.

Gillenson, Mark L. has 5 paper(s) in the AIS Basket corpus on Otero.

1. Understanding brand fan page followers’ discontinuance motivations: A mixed-method study — Information & Management, 2019
2. Sources of conflict between developers and testers in software development — Information & Management, 2014
3. Segmenting online customers to manage business resources: A study of the impacts of sales channel strategies on consumer preferences — Information & Management, 2006
4. Enticing online consumers: an extended technology acceptance perspective — Information & Management, 2002
5. Trends in Data Administration — MIS Quarterly, 1985