Bao, Tong

Bao, Tong has 2 paper(s) in the AIS Basket corpus on Otero.

1. Finding disseminators via electronic word of mouth message for effective marketing communications — Decision Support Systems, 2014
2. Why Amazon uses both the New York Times Best Seller List and customer reviews: An empirical study of multiplier effects on product sales from multiple earned media — Decision Support Systems, 2014