Verhoef, Peter C.

Verhoef, Peter C. has 3 paper(s) in the AIS Basket corpus on Otero.

1. Business value of SME digitalisation: when does it pay off more? — European Journal of Information Systems, 2024
2. The commercial use of segmentation and predictive modeling techniques for database marketing in the Netherlands — Decision Support Systems, 2003
3. Predicting customer potential value an application in the insurance industry — Decision Support Systems, 2001