Thong, James

Thong, James has 3 paper(s) in the AIS Basket corpus on Otero.

1. The Impact of Animated Banner Ads on Online Consumers: A Feature-Level Analysis Using Eye Tracking — Journal of the Association for Information Systems, 2021
2. Effects of Animation on Attentional Resources of Online Consumers — Journal of the Association for Information Systems, 2017
3. Unified Theory of Acceptance and Use of Technology: A Synthesis and the Road Ahead — Journal of the Association for Information Systems, 2016