Scaringella, Laurent

Scaringella, Laurent has 2 paper(s) in the AIS Basket corpus on Otero.

1. How do organizations leverage social media to enhance marketing performance? Unveiling the power of social CRM capability and guanxi — Decision Support Systems, 2024
2. Should we teach in hybrid mode or fully online? A theory and empirical investigation on the service–profit chain in MBAs — Information & Management, 2022