Sun, Tianshu

Sun, Tianshu has 9 paper(s) in the AIS Basket corpus on Otero.

1. How Recommendation Affects Customer Search: A Field Experiment — Information Systems Research, 2025
2. To Split or to Merge? How Partitioning Affects Consumption and Engagement with Digital Content — Information Systems Research, 2025
3. Connecting Customers and Merchants Offline: Experimental Evidence from the Commercialization of Last-Mile Stations at Alibaba — MIS Quarterly, 2024
4. Designing Promotional Incentives to Embrace Social Sharing: Evidence from Field and Online Experiments — MIS Quarterly, 2021
5. A Prescriptive Analytics Framework for Optimal Policy Deployment Using Heterogeneous Treatment Effects — MIS Quarterly, 2021
6. Reviewing Before Reading? An Empirical Investigation of Book-Consumption Patterns and Their Effects on Reviews and Sales — Information Systems Research, 2021
7. Words Matter! Toward a Prosocial Call-to-Action for Online Referral: Evidence from Two Field Experiments — Information Systems Research, 2020
8. Word-of-Mouth System Implementation and Customer Conversion: A Randomized Field Experiment — Information Systems Research, 2019
9. Motivating Effective Mobile App Adoptions: Evidence from a Large-Scale Randomized Field Experiment — Information Systems Research, 2019