Zheleva, Elena

Zheleva, Elena has 2 paper(s) in the AIS Basket corpus on Otero.

1. Designing Promotional Incentives to Embrace Social Sharing: Evidence from Field and Online Experiments — MIS Quarterly, 2021
2. Motivating Effective Mobile App Adoptions: Evidence from a Large-Scale Randomized Field Experiment — Information Systems Research, 2019