Luo, Zhimei

Luo, Zhimei has 3 paper(s) in the AIS Basket corpus on Otero.

1. How do organizations leverage social media to enhance marketing performance? Unveiling the power of social CRM capability and guanxi — Decision Support Systems, 2024
2. Why do organizations leverage social media to create business value? An external factor-centric empirical investigation — Decision Support Systems, 2021
3. Understanding the interplay of social commerce affordances and swift guanxi: An empirical study — Information & Management, 2019