Xiong, Guiyang

Xiong, Guiyang has 3 paper(s) in the AIS Basket corpus on Otero.

1. Enhancing AI-Assisted Purchase Decisions: The Role of the Sense of Autonomy — MIS Quarterly, 2026
2. Evaluating multimedia advertising campaign effectiveness — Decision Support Systems, 2024
3. Try It On! Contingency Effects of Virtual Fitting Rooms — Journal of Management Information Systems, 2019