Gu, Zheyin (Jane)

Gu, Zheyin (Jane) has 2 paper(s) in the AIS Basket corpus on Otero.

1. Consumer Pseudo-Showrooming and Omni-Channel Placement Strategies1 — MIS Quarterly, 2017
2. Research Note—Investigating Firm Strategies on Offering Consumer-Customizable Products — Information Systems Research, 2015